During this year’s E3, I was fairly impressed by Ubisoft’s presentation. So much so, I pledged to catch up on their Assassin’s Creed series. I thought Assassin’s Creed III looked quite cool… And I especially liked how the game’s half British/half Native American protagonist Connor would be taking on both British and Colonial forces (Ubisoft said as much when presenting the game)… Even though all the trailers and gameplay footage only showed Connor taking out Brits.
I was OK with that. After all, there’s only so much story Ubisoft (or any developer) can show off for a project before giving too much away. Plus I like being surprised by a game’s story here and there. Having almost finished the first Assassin’s Creed, I was happy to discover an entire secondary story–never really shown in any trailer– threading through the game.
I knew Ubisoft would eventually get around to giving us more info on AC3… And they just did– releasing not one, but two new game trailers in the last few days.
The first trailer is decent. It consists of pre-rendered footage showing the British and Colonial armies blowing each other up– all while Amazing Grace plays sorrowfully in the background. Connor doesn’t appear until the end. The trailer seems very balanced. At no time does Connor pick a side.
All’s well, until you settle in to watch the second trailer.
This one’s almost completely live action, showcasing different American Colonists and their innermost thoughts. Sadly, if I didn’t already know I was watching a video game trailer, I would swear I was watching a fucking Tea Party commercial instead. This trailer just feels too political, too much “America, Fuck Yeah!” for me… And it reeks of Ubisoft unnecessarily pandering to their American consumers.
I can see Ubi wanting to release some sort of AC3 trailer around America’s Independence Day. It’s a clever idea, especially since the revolution plays such a prominent role in the game’s storyline. But while the first trailer plays to everybody— and serves to remind us Assassin’s Creed III is coming out in October (it is a videogame commercial after all)… The second one is just superfluous and snotty. Showing the Colonists being “held down” by British rule plays well to nobody but Americans… And kissing the asses of a select consumer group is never good business.
Maybe I’m just sick and tired of seeing/hearing jingoistic American Patriotism being blatantly used/misused in a commercial context. Maybe I’m just being overly sensitive because it’s an important election year here in the States. In any case, I certainly don’t want to see it used to push the agenda of certain members of our country’s lunatic fringe.
This bullshit really does get exhausting and annoying after a while.
Assassin’s Creed III will be released in October.