I’m not a member of the “PC Police”– and I actually despise people who censor creativity for the sake of being on the “right side” of political correctness. That said, I “get” what people are upset about here.
Exploding skyscraper + Characters falling from said building + Coming your way on… 9.11?!?
Instead of asking “Is this in poor taste?” (It is— that’s a given), here’s a better question people might want to demand be answered:
“Of all the idiots involved in creating this poster (Trust me, LOTS of ‘creative types’ weighed in on the making of this piece of shit)… How could NO ONE possess the balls to note the confluence of elements displayed in it would most certainly cause outrage… Before posting said one-sheet on Twitter?”
To their credit, someone at Paramount did see the idiocy behind combining the unfortunate imagery with the equally unfortunate release date– and the company quickly deleted the Tweet from the @ParamountAU account… Following up with this apology:
“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,” Paramount Australia said in a statement. “Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”
Oh, I see… Their excuse is this was a promotion targeted only for Australia…Where, I guess, 9.11 is just another Thursday.
Next time I’m over at the Paramount lot, remind me to tell the studio suits about this thing called The Internet. It’s fairly popular and lots of it (regardless of a piece of content’s point of origin) is open to a significant part of the entire world. They might do well to remember that.
And by the way, the poster sucks.
That would have been reason enough for me to veto it… And I wouldn’t have had to wait until someone slugged in the release date at the bottom of the art to come to that conclusion. If this shitty, blurry imagery (and lack of attention to detail) is indicative of the film’s quality, I truly feel ill for the fans who are anticipating the movie’s release.